U31

A customized communications plan

  • Client

    Rachel-Julien Construction

  • Year

    2011-2012

  • Location

    Canada

  • U31Lemay Architecture
  • U31Lemay Architecture

U31 Housing

U31 was the object of a strategic, multi-platform communications campaign. For this high-end residential project, the first contact between the purchaser and the property was reimagined as part of a holistic experience. Lemay fashioned the graphic “U31” signature and made its presence felt, from the project name and sales office plans, down to the fencing of the construction site and all types of publicity. A sense of belonging and pride was the goal in this crafting of the purchaser experience.

  • U31 lemay Architecutre
  • U31Lemay Architecture