Swarovski in BASELWORLD 2013

Blog May 22, 2013
The new Swarovski stand was presented at the famous international trade show for watches and jewelry Baselworld 2013 in Switzerland and it featured a circular design which spread over more than 2000 square meters over two floors. Placed inside the new hall for the fair, the stand was designed by the artist and designer Tokujin Yoshioka and it is completely surrounded by a curved wall of seven meters in height and with a circumference of 155 meters. The wall surrounding the stand is made of no less than 253231 reflectors which have a mirrored surface representative for the Swarovski crystals. On the reflectors 22856 LEDs were placed giving the wall a brilliance and splendor which perfectly envisions the Swarovski brand. There are jewelry and watch collections displayed inside the brightly illuminated stand and they are placed inside 40 freestanding showcases designed by Tokujin Yoshioka as well with a hexagonal shape of varying heights that is also inspired by the structure of the crystals.   via architectism.com...