Lemay + Escobar inaugurates giant new screens at One Times Square

Already known for the rich brand experiences it designs for its hotel and residential clients, Lemay + Escobar officially adds experiential services to its offering with a massive project for New York City’s Times Square.

Led by Founding Partner and Design Principal Andres Escobar, the firm provided programming and artistic direction for three unique digital pieces to inaugurate the new 100-metre-high LED displays on the iconic building at One Times Square. These three pieces highlight the repositioning of the property and enhance its brand identity by contributing to the artistic landscape of this major tourist and entertainment destination that draws some 400,000 people every day.

The Lemay + Escobar team leveraged its well-established partnerships with artists and scouted the best international talent to create this unparalleled content. The result is an amazing visual experience that is the work of talented French design studio Le3, directed by artists Julien Nonnon and Romain Vollet.

Watch the video: https://www.youtube.com/shorts/Uo7gEm74tWE