A rich immersive experience offering a rare moment of peaceful enjoyment in the heart of the city

  • Client

    Jamestown OTS L.P.

  • Location

    New York, NY, USA

  • Year

    2019

  • Discipline(s)

A rich immersive experience offering a rare moment of peaceful enjoyment in the heart of the city

Lemay + Escobar has provided the artistic direction and curation for three unique artistic digital pieces to inaugurate a new giant, 350-feet-tall digital display at One Times Square in New York City. These pieces bring a new feel to the iconic building, enhancing its brand identity and contributing to the artistic landscape and experience of Times Square, which draws some 400,000 people every day.

The team used creative, disruptive ideas to build unique experiences, leveraging existing artist partnerships and identifying international talent to create unique content for the signs. The resulting stunning statements are the work of talented French design studio Le3, directed by artists Julien Nonnon and Romain Vollet.

One-Times-Square-New-York-Digital-Lemay-Architecture-Design-1

One-Times-Square-New-York-Digital-Lemay-Architecture-Design-2

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