A signature that merges nature and city
The Solstice sur les Plaines project required the development of a unique brand that would strategically position it in Quebec City’s mid- to high-end rental condominium market. Framed by the lush green of the Plains of Abraham and sitting in the city’s renowned Quartier des arts, the mixed-use development aims at a mature clientele seeking a tranquil living environment connected to nature, yet in close proximity to services and cultural activities.
The concept juxtaposes this duality between nature in the city, balanced with the vibrancy of the area’s arts and food scene, to create a tailored signature found throughout the client’s website, social media, stationary, and on billboards. Deep blue hues are offset by a neutral palette, a nod to the grey of the battlements on the Plains and the walkways connecting them to the Old City. Pops of dark pink enliven the look of taglines and accents throughout, an attention to detail that gives the impression of a sunset melting into a darkening sky along the city skyline.
The developed brand, while reminiscent of the area’s verdant surroundings, brings a modern twist to living in the Old City. The buildings are set to be occupied in the spring of 2023, and the project’s signature is already well established.