A luxury landmark where tradition, movement, and urban life converge
Client
Saudi SBSLocation
Khobar Saudi ArabiaYear
Ongoing-
Discipline(s)
Architecture
Landscape Architecture
Interior Design
Urban Design
A luxury landmark where tradition, movement, and urban life converge
Strategically positioned along King Salman Road in Khobar, The Gold is a refined commercial destination that offers luxury, culture, and community across one 32,550 m² hub of curated retail and entertainment. as a gateway to Saudi Arabia’s Eastern Province, this vibrant and multi-layered destination is rooted in the region’s evolving identity by bridging heritage with a contemporary design that’s been fine-tuned for entertainment, wellness, and dining experiences.
Biophilic principles guide the design at every scale, inspired by our NET POSITIVETM approach. The project’s defining architectural feature—a sweeping golden canopy—not only acts as a thermal shell offering shade and protection, but defines the skyline with the grandeur of its sculptural form and shimmering presence. Beneath it, water features, integrated greenery, and shaded pedestrian corridors recreate the cooling experience of an oasis. Maximized access to natural light and measured outdoor exposure reinforce the project’s commitment to spatial and physiological wellbeing.
With embedded sustainability and adaptability, The Gold also integrates passive cooling strategies and landscaped plazas that reduce heat island effects and support climate comfort. Circulation is intuitive yet intentionally veiled; visitors don’t fully see the project from the road, making arrival a curated experience that unfolds gradually. As one explores, they discover public spaces designed for year-round activation and cultural programming that reinforce Khobar’s role as a hub for social gathering and regional exchange.
The Gold provides a social and cultural anchor for its region as apreeminent hospitality-led destination. Elevated signature restaurants, cafés, and a VIP dining space overlook the public plaza, where visitors take in the energy of the site. In addition to these offerings, a six-theatre cinema complex, including an outdoor screening venue, brings a new dimension to the city alongside a state-of-the-art bowling centre suited for all ages. Finally, a wellness centre exclusively for women creates a sanctuary of luxury, fitness, and relaxation within its larger commercial setting.
By fostering social engagement, cultural vibrancy, and experiential design, the project establishes a new benchmark for commercial and urban experiences in Khobar, positioning it as a destination built for movement, leisure, and connection.